Great to See You.
Hiya! I’m Nicole. Over the years, my curiosity about how people interact with screens has evolved into designing thoughtful digital products for both agile startups and large enterprises. As AI transforms our workflow, value has shifted from pure execution to discernment.
AI can generate options in seconds, but real design experience is what lets us filter the noise, identifying the solutions that are truly intuitive, purposeful, and grounded in human reality.
Work Experience
2025 - Present
UX/UI Designer
M10c•London
Delivered tailored digital solutions across iOS, Android, and web for prominent UK clients, including Balance Menopause and Dream Car Giveaway. Translated complex business and user requirements into scalable wireframes, prototypes, and token-based design systems while collaborating closely with agile engineering and product teams. Integrated generative AI into daily workflows to accelerate UX ideation, copy generation, and rapid UI component exploration.2023 - 2025
Self-Employed UXUI Designer
Hong Kong & Remote • Concurrent with full-time roles
Consulted and designed user experience design and user interface design for enterprises & local SMEs. 2020 - 2024
Senior User Experience Designer
Spaceship Hong Kong•Hong Kong & Remote
At a logistics start-up, I design user-focused products. This includes the core product, internal platforms, and side products. I evaluate, revamp, and rebuild existing products.2018 - 2019
User Experience Designer
ARBA - Ogilvy Company•Hong Kong
Consulted and designed digital products for established financial services companies, such as Hang Seng Business Bank of HSBC, Manulife, Chubb Insurance, and many others.2015 - 2018
User Experience Designer
EY Mtel•Hong Kong
Discover user needs and translate them into solutions. Designed digital products for Lifung Group, Trinity Group, Sun Hung Kai Financial, New World Development, and many others.